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Consumer Choice

Shop the Consumer Choice collection at GRW Furniture in Oxnard, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Oxnard to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Oxnard, CA area. Financing options available.

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  • Product image
    Altari 2-Piece Sectional with Chaise image
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    $1,579.50
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    $1,579.50
    $1,215.00
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    $1,215.00

    Altari 2-Piece Sectional with Chaise

    If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enha...

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    $1,579.50
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    $1,215.00
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    $1,215.00
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    Altari 2-Piece Sleeper Sectional with Chaise image
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    $2,021.50
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    $1,555.00
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    Altari 2-Piece Sleeper Sectional with Chaise

    If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile...

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    $2,021.50
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    $1,555.00
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    $1,555.00
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    $915.20 - $2,363.40
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    $915.20
    $704.00 - $1,818.00
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    $704.00

    Altari Living Room Set

    If style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary prof...

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    $915.20 - $2,363.40
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    $704.00 - $1,818.00
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    $704.00
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    $2,171.26
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    $1,670.20
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    Next-Gen DuraPella Power Reclining Sectional Sofa

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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    $2,171.26
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    $1,670.20
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    $2,010.06
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    $1,546.20
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    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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    $2,010.06
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    $1,546.20
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    $1,722.24
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    $1,324.80
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    $1,324.80

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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    $1,722.24
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    $1,722.24
    $1,324.80
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    $3,092.18 - $4,048.72
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    $3,092.18
    $2,378.60 - $3,114.40
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    $2,378.60

    Next-Gen DuraPella Power Reclining Sectional

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

    View full details
    $3,092.18 - $4,048.72
    $3,092.18 - $4,048.72
    $3,092.18
    $2,378.60 - $3,114.40
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    $2,378.60
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    $1,141.92 - $2,313.22
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    $1,141.92
    $878.40 - $1,779.40
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    $878.40

    Next-Gen DuraPella Power Recliner

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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    $1,141.92 - $2,313.22
    $1,141.92 - $2,313.22
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    $878.40 - $1,779.40
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    $878.40
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    $3,732.30 - $3,893.50
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    $3,732.30
    $2,871.00 - $2,995.00
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    $2,871.00

    Next-Gen DuraPella Living Room Set

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

    View full details
    $3,732.30 - $3,893.50
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    $2,871.00 - $2,995.00
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    $2,381.86
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    $1,832.20
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    $1,832.20

    Next-Gen DuraPella Power Reclining Sofa

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art ...

    View full details
    $2,381.86
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    $1,832.20
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    $1,832.20
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    Next-Gen DuraPella Power Reclining Sofa image
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    $2,987.66
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    $2,987.66
    $2,298.20
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    $2,298.20

    Next-Gen DuraPella Power Reclining Sofa

    This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale loo...

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    $2,987.66
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    $2,298.20
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    $2,298.20
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    $2,347.54
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    $2,347.54
    $1,805.80
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    $1,805.80

    Next-Gen DuraPella Power Reclining Loveseat with Console

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the ...

    View full details
    $2,347.54
    $2,347.54 - $2,347.54
    $2,347.54
    $1,805.80
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    $1,805.80
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    $2,347.54 - $2,953.34
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    $2,347.54
    $1,805.80 - $2,271.80
    $1,805.80 - $2,271.80
    $1,805.80

    Next-Gen DuraPella Power Reclining Loveseat with Console

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the ...

    View full details
    $2,347.54 - $2,953.34
    $2,347.54 - $2,953.34
    $2,347.54
    $1,805.80 - $2,271.80
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    $1,805.80
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    $1,141.92
    $1,141.92 - $1,141.92
    $1,141.92
    $878.40
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    $878.40

    Next-Gen DuraPella Power Recliner

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can m...

    View full details
    $1,141.92
    $1,141.92 - $1,141.92
    $1,141.92
    $878.40
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    $878.40
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  • Product image
    Next-Gen DuraPella Power Recliner image
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    $2,009.02
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    $2,009.02
    $1,545.40
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    $1,545.40

    Next-Gen DuraPella Power Recliner

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rel...

    View full details
    $2,009.02
    $2,009.02 - $2,009.02
    $2,009.02
    $1,545.40
    $1,545.40 - $1,545.40
    $1,545.40
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    $2,313.22
    $2,313.22 - $2,313.22
    $2,313.22
    $1,779.40
    $1,779.40 - $1,779.40
    $1,779.40

    Next-Gen DuraPella Power Recliner

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-do...

    View full details
    $2,313.22
    $2,313.22 - $2,313.22
    $2,313.22
    $1,779.40
    $1,779.40 - $1,779.40
    $1,779.40
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    $1,099.02
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    $1,099.02
    $845.40
    $845.40 - $845.40
    $845.40

    Next-Gen Durapella Power Lift Recliner

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives ...

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    $1,099.02
    $1,099.02 - $1,099.02
    $1,099.02
    $845.40
    $845.40 - $845.40
    $845.40
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    $4,729.40 - $6,738.42
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    $4,729.40
    $3,638.00 - $5,183.40
    $3,638.00 - $5,183.40
    $3,638.00

    Next-Gen DuraPella Living Room Set

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of re...

    View full details
    $4,729.40 - $6,738.42
    $4,729.40 - $6,738.42
    $4,729.40
    $3,638.00 - $5,183.40
    $3,638.00 - $5,183.40
    $3,638.00
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    $5,941.00 - $8,254.22
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    $5,941.00
    $4,570.00 - $6,349.40
    $4,570.00 - $6,349.40
    $4,570.00

    Next-Gen DuraPella Living Room Set

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leath...

    View full details
    $5,941.00 - $8,254.22
    $5,941.00 - $8,254.22
    $5,941.00
    $4,570.00 - $6,349.40
    $4,570.00 - $6,349.40
    $4,570.00
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    $945.62
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    $945.62
    $727.40
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    $727.40

    Schooner Rocks Power Recliner

    Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, a...

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    $945.62
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    $945.62
    $727.40
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    $727.40
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at GRW Furniture (Oxnard, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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