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Consumer Choice

Shop the Consumer Choice collection at GRW Furniture in Oxnard, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Oxnard to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Oxnard, CA area. Financing options available.

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  • Save 23% Save %
    $2,341.30
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    $1,801.00
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    $1,801.00

    O'Phannon Living Room Set

    Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch....

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    $2,341.30
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    $1,801.00
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    $1,801.00
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  • Product image
    Noorbrook Table (Set of 3) image
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    $491.92
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    $378.40
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    $378.40

    Noorbrook Table (Set of 3)

    Introduce a handsome country feel in your living area with this casual occasional table set. Planked tops with a breadboard layup supported on can...

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    $378.40
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    $378.40
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    $2,381.86
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    $1,832.20
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    Next-Gen DuraPella Power Reclining Sofa

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art ...

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    $2,381.86
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    $1,832.20
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  • Product image
    Next-Gen DuraPella Power Reclining Sofa image
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    $2,987.66
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    $2,987.66
    $2,298.20
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    Next-Gen DuraPella Power Reclining Sofa

    This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale loo...

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    $2,987.66
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    $2,298.20
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    $2,347.54
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    $1,805.80
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    Next-Gen DuraPella Power Reclining Loveseat with Console

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the ...

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    $2,347.54
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    $1,805.80
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    $2,347.54 - $2,953.34
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    $1,805.80 - $2,271.80
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    Next-Gen DuraPella Power Reclining Loveseat with Console

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the ...

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    $2,347.54 - $2,953.34
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    $1,805.80 - $2,271.80
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    $1,141.92
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    $878.40
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    Next-Gen DuraPella Power Recliner

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can m...

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    $1,141.92
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    $878.40
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    $878.40
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    Next-Gen DuraPella Power Recliner image
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    $2,009.02
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    $2,009.02
    $1,545.40
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    $1,545.40

    Next-Gen DuraPella Power Recliner

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rel...

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    $2,009.02
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    $1,545.40
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    $2,313.22
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    $1,779.40
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    $1,779.40

    Next-Gen DuraPella Power Recliner

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-do...

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    $2,313.22
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    $1,779.40
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    $1,099.02
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    $845.40
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    Next-Gen Durapella Power Lift Recliner

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives ...

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    $1,099.02
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    $845.40
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    $4,729.40 - $6,738.42
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    $3,638.00 - $5,183.40
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    $3,638.00

    Next-Gen DuraPella Living Room Set

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of re...

    View full details
    $4,729.40 - $6,738.42
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    $3,638.00 - $5,183.40
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    $3,638.00
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    $5,941.00 - $8,254.22
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    $4,570.00 - $6,349.40
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    $4,570.00

    Next-Gen DuraPella Living Room Set

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leath...

    View full details
    $5,941.00 - $8,254.22
    $5,941.00 - $8,254.22
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    $4,570.00 - $6,349.40
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    $4,570.00
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  • Product image
    Nerviano Recliner image
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    $475.02
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    $475.02
    $365.40
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    $365.40

    Nerviano Recliner

    Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the ...

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    $475.02
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    $475.02
    $365.40
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    $365.40
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  • Product image
    Naydell 92" TV Stand image
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    $1,185.34
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    $1,185.34
    $911.80
    $911.80 - $911.80
    $911.80

    Naydell 92" TV Stand

    Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clea...

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    $1,185.34
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    $1,185.34
    $911.80
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    $911.80
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  • Product image
    Navi Living Room Set image
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    $1,448.20 - $2,120.30
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    $1,448.20
    $1,114.00 - $1,631.00
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    $1,114.00

    Navi Living Room Set

    If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrappe...

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    $1,448.20 - $2,120.30
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    $1,114.00 - $1,631.00
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    $1,114.00
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    $1,755.36 - $3,714.80
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    $1,755.36
    $1,350.28 - $2,857.54
    $1,350.28 - $2,857.54
    $1,350.28

    Moriville Dining Room Set

    This versatile dining room set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified with a ...

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    $1,755.36 - $3,714.80
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    $1,350.28 - $2,857.54
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    $1,350.28
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  • Product image
    Moriville Dining Server image
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    $1,605.63
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    $1,605.63
    $1,235.10
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    $1,235.10

    Moriville Dining Server

    This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and t...

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    $1,605.63
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    $1,235.10
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    $1,235.10
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  • Product image
    Moriville Dining Extension Table image
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    $1,047.75
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    $1,047.75
    $805.96
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    $805.96

    Moriville Dining Extension Table

    This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fi...

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    $1,047.75
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    $1,047.75
    $805.96
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    $805.96
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  • Product image
    Moriville Dining Chair image
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    $176.90
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    $176.90
    $136.08
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    $136.08

    Moriville Dining Chair

    This upholstered dining chair elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyes...

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    $176.90
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    $176.90
    $136.08
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    $136.08
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  • Product image
    Moriville Dining Bench image
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    $210.16
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    $210.16
    $161.66
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    $161.66

    Moriville Dining Bench

    This upholstered dining bench elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyes...

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    $210.16
    $210.16 - $210.16
    $210.16
    $161.66
    $161.66 - $161.66
    $161.66
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    $1,997.19 - $3,881.02
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    $1,997.19
    $1,536.30 - $2,985.40
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    $1,536.30

    Moriville Counter Height Dining Set

    This counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-teno...

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    $1,997.19 - $3,881.02
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    $1,536.30 - $2,985.40
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    $1,536.30
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  • Product image
    Moriville Counter Height Dining Extension Table image
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    $1,223.12
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    $1,223.12
    $940.86
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    $940.86

    Moriville Counter Height Dining Extension Table

    This counter height dining table might be simple at first sight, but a closer look reveals beauty in the details. From the through-tenon pedestal ...

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    $1,223.12
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    $1,223.12
    $940.86
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    $940.86
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  • Product image
    Moriville Counter Height Dining Bench image
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    $278.20
    $278.20 - $278.20
    $278.20
    $214.00
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    $214.00

    Moriville Counter Height Dining Bench

    This counter height upholstered bench might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg fi...

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    $278.20
    $278.20 - $278.20
    $278.20
    $214.00
    $214.00 - $214.00
    $214.00
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  • Product image
    Moriville Counter Height Bar Stool image
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    $193.52
    $193.52 - $193.52
    $193.52
    $148.86
    $148.86 - $148.86
    $148.86

    Moriville Counter Height Bar Stool

    This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiq...

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    $193.52
    $193.52 - $193.52
    $193.52
    $148.86
    $148.86 - $148.86
    $148.86
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at GRW Furniture (Oxnard, CA) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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